Students choose local businesses over corporation owned

Chain stores are great for a quick bite to eat, however small businesses help and reflect the community which is why students shop at them.

“Local businesses truly are the lifeblood of the city because they are usually a great representation of the people and of city itself,” says Kristi Pawlowicz, owner of 522 Envy a fashion boutique.

Small businesses encourage competition in the marketplace. In addition they provide unique products that corporations cannot. “The stores that pop up and thrive are a direct reflection of what the community think is important,” says Ailie Ayres, small business owner.

The store owners are from the town and speak to their customers. This allows them to adapt based on their customers. “I can use being a small business to my benefit and make sure my inventory matches my customers perfectly,” Kristi Pawlowicz says.

Local businesses are also more likely to donate to nonprofit organizations. Especially nonprofits that are organized in their community. “My favorite thing about working in Evanston is pushing my clients to give to charitable organization,” Ailie Ayres says. “I think we can can make a change together.”

According to TIME, buying locally helps the community by keeping the money in the community. The profit from a local business goes straight back into the community. The owner needs to pay workers. The workers are more likely to be from the town. “Working in a local business is good practice for the future and a great way to meet new people.” Cati Gerst, freshman, says.

Small businesses are also more likely to buy from other local businesses. This prevents communities from becoming a ghost town or clone town, which is a town with only chain stores.

Small businesses are a part of the history of Evanston. Bennison’s Bakery has been open since 1938. It’s a third generation family owned store. Gigio’s is the oldest pizzeria in Evanston, they are located in downtown. Sarkis Cafe has been opened since 1965 and are most known for their Loretta’s. Small businesses are also apart of the growing culture of the town. Many of the boutiques in Evanston are new. “Stella, a local boutique, has many cool items from necklaces to candles and dresses that aren’t super pricey. The store is very welcoming and they have very good service,” Grace Viner, sophomore, says.